TrueCar
The car buying app that helps users discover, buy, and sell new or used vehicles. TrueCar provides real pricing and market context, simplifying the car-buying process.
Key Projects
During three and half years at TrueCar, I lead cross-functional teams in delivering mobile-first experiences for TrueCar’s iOS and Android applications. Three of the most recent and notable efforts led by me were:
Showroom Experience
Used Vehicle Shopping
Content Discovery
Showroom Experience
Empowering the car buyer to scan vehicles at the dealership to view market pricing and compare vehicles right on the mobile device. Key features included a bar code and license plate scanner, and searchable, real-time dealer inventory.
Used Vehicle Shopping
A resign of TrueCar’s Used Vehicle site, optimized for a mobile experience that is intuitive and consistent with the New Vehicle shopping experience. The main objectives of this project were to better communicate market value of used vehicles to customers (mobile and desktop), and to build a proof of concept for testing React Native.
Content Discovery
A full overhaul of the iOS and Android apps with focus on upper funnel engagement and content discovery. The new Home Screen displayed contextual information relevant to a specific user’s geographical location and stage of the car buying process by leveraging TrueCar’s access to unlimited market data on vehicle pricing.